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Proceed toEnhances the appearance of radiance in the skin instantly and over the long-term.
Provides nutrients to the skin.
Smooths the skin and evens its texture.
Helps restructure the appearance of the skin while promoting the feeling of increased volume from intense hydration.
Evens skin tone.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
When the sun's rays sweep across the Swiss mountain faces, it is a moment when beauty imposes itself – undeniable. It is an instant that emits an understated resplendence – a radiance like no other. Fleeting, it is the hour when beauty is elevated to grace – the grace of the golden hour in the crown of the Alps.
Inspired by this fleeting moment, La Prairie seeks to recreate its unique radiance and impart it to the skin, imbuing it with resplendence, as if lit from within. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.
A generous serum, Pure Gold Radiance Concentrate provides immediate and long-term benefits to the skin for an unprecedented glow. The formula, infused with the Pure Gold Diffusion System, is designed to smooth the skin and refine its texture, to revitalise its appearance and help even skin tone.
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful active ingredients is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a gradual release of a revitalising active ingredient completes the sequence.
Apply morning and evening after cleansing and toning. Begin the Pure Gold Ritual by dispensing one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks and along jawline to chin. Follow with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream.
Apply in the morning and evening after cleansing, toning, and application of lotion and serum, eye serum and face cream. Using the ring finger, dot the cream under the eye from inner to outer corner, up to temples and back along the browbone to inner corner. Finish by dotting between brows. With a gentle press-and-roll motion, massage the eye area until the cream is completely absorbed. In the morning, precede with Platinum Rare Cellular Life-Lotion, Platinum Rare Haute-Rejuvenation Elixir, Platinum Rare Haute-Rejuvenation Eye Elixir and Platinum Rare Haute-Rejuvenation Cream. In the evening, use Platinum Rare Cellular Night Elixir in place of the Haute-Rejuvenation Elixir.
Addresses key rejuvenation processes in skin layers.
Helps reduce fine lines and wrinkles around the eye and maintains skin’s firmness.
Provides a subtle tensing effect for an immediate lift.
Provides luminosity to the eye area and smoothes out imperfections.
Morning and evening after cleansing, applying toner and lotion to the face and eye serum to the eye area, apply Skin Caviar Luxe Eye Cream. With the accompanying silver spatula, sweep a small amount onto fingertip. Dot along the under-eye area from the inner to the outer corners of the eye and continue applying upward, dotting on upper lid from outer to inner corners. Gently dab the eye area until absorbed into skin.
Caviar’s benefits are strengthened and magnified.
The skin around the eye appears lifted and firmed, resulting in a total transformation.
Features are supported, tightened and toned, while the look of puffiness is diminished.
The delicate skin of the lower and upper lids is deeply moisturised, leaving it with a feeling of unparalleled comfort.
The iconic sensorial experience features a modern interpretation of Skin Caviar’s signature fragrance and a silky texture that glides on effortlessly before vanishing into skin.
Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate. Dot along under eye area and up toward temples, continuing the gesture above the eyebrow towards the bridge of the nose and finishing by dotting under the eyebrow line. Massage in to skin with a gentle press-and-roll motion until completely absorbed. Follow by Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.
Enhances skin radiance instantly while building radiance over the long term.
Provides nutrients to the eye area and retexturises and smooths the skin.
Minimises the appearance of dark circles over time.
Reduces the appearance of puffiness.
Hydrates intensely.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
Apply morning and evening after cleansing, toning and serum application. Release the perfect dose from the airless pump. Using fingertips, smooth gently over entire face, avoiding eye area. Allow to absorb completely.
Contributes to a marked reduction in the visibility and intensity of age spots, fading their appearance.
Improves the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated.
Leaves skin feeling firmer and refines its texture.
Skin feels smoother, its elasticity and moisture levels are improved.
Apply morning and evening after cleansing, toning, and application of lotion, serum and eye area treatments. With the accompanying spatula, take a small amount and gently warm between fingertips. Dot the cream on forehead, the apples for cheeks, chin and along jawline. Smooth into skin with small circular motions, avoiding eye area, until completely absorbed. In the morning, precede with Platinum Rare Cellular Life-Lotion, Platinum Rare Haute-Rejuvenation Elixir, Platinum Rare Haute-Rejuvenation Eye Elixir and Platinum Rare Haute-Rejuvenation Eye Cream. In the evening, use Platinum Rare Cellular Night Elixir in place of the Haute-Rejuvenation Elixir.
Addresses key rejuvenation processes in skin layers.
Skin texture is refined, fine lines and wrinkles appear diminished, elasticity is improved.
Restores the radiance of youthful skin and promotes an even skintone.
Skin is left with a feeling of supreme comfort and softness.
Apply morning and evening after cleansing, toning and application of lotion, serum and eye area treatments. Using the spatula, sweep a small amount onto fingertips. Gently smooth over face and neck, avoiding the eye area. Allow to absorb completely. In the morning, follow with UV protection.
The new La Prairie Skin Caviar Luxe Cream aims to support skin’s structure to help restore a youthful appearance.
With daily application, Skin Caviar Luxe Cream works to lift and enhance skin's firmness and elasticity.
The appearance of fine lines are reduced.
Skin is smoothed, nourished and moisturised.
Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate and Pure Gold Eye Cream. Begin with a sliding motion between eyebrows, sliding up to forehead and continuing towards the temples. Slide across the cheekbones towards the top of nose, continue down to jawline and to chin. Finish by sliding with one hand around mouth. Repeat entire pattern until absorbed.
Enhances the appearance of radiance in the skin instantly and over the long-term.
Provides nutrients to the skin.
Evens and smooths skin's texture.
Helps in the restructuring of the skin and in increasing its volume.
Hydrates deeply.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.