La Prairie is committed to protecting the beautiful landscapes and rich natural resources of Switzerland, the land of its origins. The Swiss Alps, with their 120,000 year-old glaciers, are particularly impacted by climate change.
On the occasion of August 1st, Swiss National Day, La Prairie is proud to continue its support of the preservation of Swiss glaciers.
La Prairie will donate a portion of the proceeds reached by select La Prairie online boutiques on August 1st to the ETH Foundation, sponsoring the important research led by the university's Department of Glaciology.