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Proceed toEnhances skin radiance instantly while building radiance over the long term.
Provides nutrients to the skin.
Evens and smooths skin's texture.
Helps in the restructuring of the skin and in increasing its volume.
Hydrates intensely.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
La Prairie perpetuates the experience of the grace of the golden hour with its first replenishable vessels. Each creation’s brushed metal casing and cap are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be replaced by new ones.
This rich, luxurious moisturiser ignites the complexion with the radiance of pure gold, returning a glow to the skin that time has extinguished. This cream, infused with the Pure Gold Diffusion System, provides nutrients, smooths the skin, evens its texture, comforts and deeply hydrates.
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful actives is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a gradual release of a revitalising active ingredient completes the sequence.
In a desire to perpetuate the experience of the grace of the golden hour, La Prairie has designed the Pure Gold Collection as replenishable vessels. Each vessel features a surprising element that is a delight to behold. Each creation’s brushed metal casing and cap punctuated by a polished gold ring have been conceived to be kept indefinitely. Once empty, the delicate glass vial inserts are removed and replaced.
Apply in the morning and evening after cleansing, toning, and application of lotion and serum, eye serum and face cream. Using the ring finger, dot the cream under the eye from inner to outer corner, up to temples and back along the browbone to inner corner. Finish by dotting between brows. With a gentle press-and-roll motion, massage the eye area until the cream is completely absorbed. In the morning, precede with Platinum Rare Cellular Life-Lotion, Platinum Rare Haute-Rejuvenation Elixir, Platinum Rare Haute-Rejuvenation Eye Elixir and Platinum Rare Haute-Rejuvenation Cream. In the evening, use Platinum Rare Cellular Night Elixir in place of the Haute-Rejuvenation Elixir.
Addresses key rejuvenation processes in skin layers.
Helps reduce fine lines and wrinkles around the eye and maintains skin’s firmness.
Provides a subtle tensing effect for an immediate lift.
Provides luminosity to the eye area and smoothes out imperfections.
Morning and evening after cleansing, applying toner and lotion to the face and eye serum to the eye area, apply Skin Caviar Luxe Eye Cream. With the accompanying silver spatula, sweep a small amount onto fingertip. Dot along the under-eye area from the inner to the outer corners of the eye and continue applying upward, dotting on upper lid from outer to inner corners. Gently dab the eye area until absorbed into skin.
Caviar’s benefits are strengthened and magnified.
The skin around the eye appears lifted and firmed, resulting in a total transformation.
Features are supported, tightened and toned, while the look of puffiness is diminished.
The delicate skin of the lower and upper lids is deeply moisturised, leaving it with a feeling of unparalleled comfort.
The iconic sensorial experience features a modern interpretation of Skin Caviar’s signature fragrance and a silky texture that glides on effortlessly before vanishing into skin.
Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate. Dot along under eye area and up toward temples, continuing the gesture above the eyebrow towards the bridge of the nose and finishing by dotting under the eyebrow line. Massage in to skin with a gentle press-and-roll motion until completely absorbed. Follow by Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.
Enhances skin radiance instantly while building radiance over the long term.
Provides nutrients to the eye area and retexturises and smooths the skin.
Minimises the appearance of dark circles over time.
Reduces the appearance of puffiness.
Hydrates intensely.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
Housed in two separate chambers, the iconic caviar beads and milky emulsion are freshly blended with a press of the activation button. The result is a delightfully textured serum that melts into the skin with an immediate tensing sensation. Over time, the skin appears lifted and firmed, and volume feels regained. A new harmony for the face emerges. Apply morning and evening after Skin Caviar Essence-in-Lotion. Press the pump to dispense one to two drops into the palm of the hand. Using fingertips, smooth over face and neck, avoiding the eye area. Allow to absorb completely before following with your preferred Skin Caviar moisturiser.
Provides an immediate lifting sensation.
Provides a lifted appearance over the long-term with continued use.
Enhances the appearance of firmness and elasticity.
Helps restore the skin’s density for recaptured volume.
Improves the appearance of smoothness and the appearance of fine lines and wrinkles is noticeably reduced.
Apply morning and evening after cleansing and toning. Begin the Pure Gold Ritual by dispensing one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks and along jawline to chin. Follow with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream.
Enhances the appearance of radiance in the skin instantly and over the long-term.
Provides nutrients to the skin.
Smooths the skin and evens its texture.
Helps restructure the appearance of the skin while promoting the feeling of increased volume from intense hydration.
Evens skin tone.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
Apply in the morning after cleansing, toning, and application of lotion. Before opening, press the pump on the top of the vial’s lid a few times to draw up the serum into the pipette. Remove the lid and press the pump once to release a small dose onto fingertips. Dot the serum on forehead, the apples for cheeks, chin and along jawline. Smooth into skin with small circular motions, avoiding eye area, until completely absorbed. In the morning, precede with Platinum Rare Cellular Life-Lotion and follow with Platinum Rare Haute-Rejuvenation Eye Elixir, Platinum Rare Haute-Rejuvenation Cream and Platinum Rare Haute-Rejuvenation Eye Cream. In the evening, use Platinum Rare Cellular Night Elixir in place of the Haute-Rejuvenation Elixir.
Addresses key rejuvenation processes in skin layers.
Skin texture is refined, fine lines and wrinkles appear diminished, elasticity is improved.
Restores the radiance of youthful skin and promotes an even skintone.
Skin is left with a feeling of supreme comfort and softness.