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A DIGITAL VOYAGE TO THE REALMS OF THE NIGHT

ART BASEL IN BASEL 2021

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Maotik

SENSE OF BLUE

Cobalt blue, whose depth never ceases to seduce the eye, has been celebrated by artists throughout the history of art.

For La Prairie, French digital artist Maotik uses digital mastery to bring the singularity of cobalt blue to life and offers a journey of the senses that transports the viewer into the depths of the night where creativity is set free.

For the 2021 edition of Art Basel in Basel, Maotik created Sense of Blue, an immersive installation that plunges the viewer gradually into the depths of the night. Motion sensors, video projections and digital algorithms lie hidden within the unseen frame to offer an immersion that marries minimalist aesthetics and technical sophistication. It is an immersive and interactive work where the viewers’ movements shape their environment through an immaterial, shifting facet of light.

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SENSE OF BLUE

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The Journey

“Digital artists are like craftsmen of technology. It is a mastery of showing the unpredictable and understanding the impact of the accidental. As viewers progress in the installation, I aim to trigger curiosity, surprise, contemplation and invite the audience to participate. By engaging their senses, I modify their perspective of reality and make them live a unique and heightened experience of the Cobalt Night.”

Sense of Blue opens a new artistic chapter that echoes the launch of Skin Caviar Nighttime Oil – a new creation in La Prairie’s iconic collection – and sets night at the heart of a new beauty ritual. Maotik’s installation is a physical space that exists according to principles of virtual and augmented realities and offers an experience of each. It is a manifold artistic work that harnesses all times, past and future, to set its mark on the present.

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ART BASEL IN BASEL 2021

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A DIGITAL VOYAGE TO THE REALMS OF THE NIGHT

ART BASEL IN BASEL 2021

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A DIGITAL VOYAGE TO THE REALMS OF THE NIGHT

ART BASEL IN BASEL 2021

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